Products
Five operating systems. One shared spine.
5 OSes · 31 capability modules · 14 spine capabilities in 2 tiers. Buy a single module, scale to a full suite, or deploy a full OS.
Revenue & Customer Lifecycle
Owns demand · B2B + D2C entry
Owns support & retention · B2B + D2C converge
Observes revenue across both paths · orders → invoices → reconciliation
AI Agents
Governed AI agents that act — with a human in the loop.
The five operating systems
Products
Each OS owns exactly one stage of the revenue lifecycle. Start with one module — expand when you're ready.
Marketing OS
Generates and qualifies demand for both paths — writes every lead into the shared contact record and routes qualified MQLs to Sales (B2B) or the Commerce storefront (D2C).
Sales OS
Owns the B2B deal from MQL to close and renewals — receives leads from Marketing, runs the deal, turns an accepted quote into a Finance invoice, and fulfils B2B orders through the Commerce seam.
Commerce OS
The live, most mature OS — owns D2C transactions and the bidirectional seam with Sales: fulfils B2B orders and returns buyer signals as opportunities. Every order is a revenue event handed to Finance.
Finance OS
Observes revenue across both paths — orders, quotes, refunds all become invoices, payments and reconciliation. Feeds revenue-by-source back to Marketing attribution, closing the loop.
Service OS
Where both paths converge after the transaction. Owns support and retention, approves returns for Commerce to execute, and surfaces renewal and upsell signals back to Sales.
The shared spine
14 capabilities · 2 tiers · every OS
Fourteen capabilities every OS depends on, priced into the platform base and never charged per-OS. Tier 1 holds shared state; Tier 2 holds shared engines. This is why MarqX is one operating system, not a bundle of apps.
Tier 1 · Data & Commercial layer — shared state
Identity & SSO
One login across every OS; the org/account/role/seat model every OS authenticates against.
Entitlement engine
Maps plan → what each account can access; turns a subscription tier into live feature gates across all OSes.
Contacts & Accounts
The single customer/company record shared by all OSes — no duplicate CRMs.
AI credit ledger
One credit balance metered across every AI action at point of use. $1 = 100 credits; 40% AI margin per model.
Wallet (pass-through)
Prepaid balance for WhatsApp/gateway/SMS costs, drawn down by the communication layer. Can never go negative.
Self-billing & checkout
Plan purchase, Cashfree checkout, top-up credit packs and wallet recharge — produces the subscription state the entitlement engine consumes.
Audit & governance
Immutable activity log, approval gates and policy enforcement across every OS action (GOVERN).
Tier 2 · Intelligence & Execution layer — shared engines
Integration bus
CONNECTConnectors to Shopify, Tally, WhatsApp, banks, payment gateways and email — the shared inbound/outbound edge.
Knowledge fabric
KNOWOne RAG retrieval layer with citations. Service KB, sales collateral, finance policies and product catalogs are corpora on the same fabric.
Agent runtime
ACTOne AI agent runtime with approval gates, model routing and credit metering. Every per-OS AI module is a domain agent on it.
Workflow engine
RUNTriggers, conditions, approvals, retries, escalations. Journeys, CPQ approvals, reconciliation exceptions and refund flows are recipes on one engine.
Communication layer
One sending layer for email/WhatsApp/SMS/voice used by campaigns, sequences, tickets and surveys. Metered by the wallet.
Observability
OBSERVEReal-time monitoring, evals, anomaly alerts and SLA breach detection across every OS.
Reporting fabric
DELIVERCross-OS dashboards reading from one data layer — a metric means the same thing in Marketing as in Finance.
The MarqX ecosystem is expanding
We're building an operating system for every core function and industry. Join a waitlist to shape what we ship next.
Manufacturing OS
Production, quality (NCR/CAPA), maintenance, supplier & OEE — on one operating layer.
Education OS
Admissions, accreditation, financial aid, and student services — unified and automated.
Procurement OS
POs, approvals, GRN, and vendor management — with full audit trails built in.
Inventory OS
Stock, warehousing, and multi-location sync — real-time visibility across every node.
People / HR OS
Onboarding, leave, and compliance documentation — people ops without the paperwork.
Compliance & Governance OS
Audit trails, policy enforcement, and regulatory evidence — governance as a product.